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My name is Zafar Ahmed, I am based in Pakistan.

In this website everything that you see is a culmination of my hard work and experience spanning over years in the field of Search Engine Optimization (SEO), Search Engine Marketing (SEM),and online advertising. I have worked out some smart SEO, SEM tips and strategies for my clientele that comprises of blue chip companies, small scale organizations and individuals. I help my clients to boost their business productivity with the most relevant tools. With every assignment and project that I have undertaken, I have grown and this site reflects the best of it.

If you are a freelancer looking forward to master the techniques and strategies related to SEM, SEO and online marketing, then you will find useful information here. In case if you need to make a blockbuster out of your business/ website then you are at the right page. Whatever work I do, I ensure that my clients are satisfied and they get what they are looking for.

I will let my work do the talking now.


Hiring an SEO Company in Pakistan or Consultant

Posted on May 10, 2008 at 12:45 am .
Filed under: Search Engine Marketing, Search Engine Optimization — Zafar Ahmed

When it comes to hiring an SEO Company in Pakistan or a consultant, how do you know they are qualified enough?

You’re never really sure that what they’re telling you is true. That’s why you need to be aware of some of the tricks that few SEO/SEM companies and consultant in Pakistan uses.

Any SEO company or consultant promising to bring your website on top for a specific keyword prior to checking your website and going through the keyword competition is either scamming you or is not qualified enough.

In order to hire qualified SEO Company or consultant, these are few things that you should know:

The most dangerous SEO firms are those that don’t/won’t tell you that they use ‘black hat’ SEO techniques.More than a few firms have been caught spamming and using other methods considered illegal by the search engines. What you have to realize is that it’s not just their problem if they get caught. It’s you who gets penalized.

Anyone promising to get you a Google top ten position in a suspiciously short amount of time – say 3 days, a month, 10 minutes – is probably doing things that could get you thrown out of the search engine database or they’re using keywords that are worthless. By that I mean keywords that has no competition in Google.

As far as ranking is concerned, Meta-keywords are dead. It is true that search engines used them at one time in determining rank,but that era is long gone.

Google, and the other search engines, change their ranking algorithm on a regular basis. This can go by with no effect on your site, while some changes have taken sites down so far in the rankings it’s as if the site doesn’t exist.

What distinguishes a good SEO is ongoing work that will bring your site back up should this happen. It may take some time, but it will turn around if they’re doing the right things.

You’re throwing your money away if the optimizer doesn’t research the keywords being used in your industry. Research is vital. It’s not an option; it is a basic necessity of optimization. Otherwise, you’re getting very little for your money. In fact, you’re getting almost nothing.

Hope this helps you hire a qualified SEO Consultant or SEO Company. Best of luck.

Comments (0)

A New Free Tool to Make Paid Links Look NATURAL for Google

Posted on May 5, 2008 at 8:03 am .
Filed under: General — Zafar Ahmed

Have you ever owned a heavily-advertized website – and discovered, to your chagrin, that much of the advertising on that site isn’t even geared toward the product you’re selling? It’s very annoying, and many of the sites you get linked to are poor quality and won’t help your own site garner traffic.

That’s where www.tnx.net comes in. Their system is fairly simple: it allows you to purchase points that go towards buying the relevant links you need to both promote your website and collect the advertising money you want. And, unlike most other ad systems, they’ll allow you to place ads on every page of your site, not just the main page.

They’re also pretty generous with their tips. They genuinely want to see the average webmaster get ahead in the war for hits. Not only do they offer hints on getting highly placed in a search engine with how you manage your keywords http://forums.digitalpoint.com/showthread.php?t=488057 but they have an application that will naturalize your links and increase their chances of ranking high on Google http://forums.digitalpoint.com/showthread.php?t=526547
.

They’re pretty low-risk, too: the site’s free to sign up for (you only need to pay for points) and they have an offer for 5,000 free points at the moment if you jump on the bandwagon.
http://forums.digitalpoint.com/showthread.php?t=477444\

And, if you have lots of friends with websites, you’ll get a percentage of their earnings by referring them. You’re basically acting as an advertiser for TNX is this sense. http://www.tnx.net/partner.php

Bear one thing in mind, though: you’re going to get as much out of your money as you put in to the system. If you decide not to spend much you’re going to get little out of the site, as the quality of the links you receive corresponds to how many points you’re willing to spend.

Comments (1)

Salary of SEO in Pakistan

Posted on April 28, 2008 at 10:08 pm .
Filed under: General — Zafar Ahmed

A lot of people have questioned me about how much salary should an SEO be paid. The answer is simple. It depends on the company, your skills, your knowledge, your portfolio and your dedication towards learning more.

Many companies that I have been to judge SEO’s by looking at their qualification and pay them whether if they have a degree or not. Please don’t do that. This is a request! If a person has a degree in marketing that does not necessarily means he knows about internet marketing just like any other? It’s good to have a degree. However, it has nothing to do with SEO or internet marketing . It is just a plus point.

Since I belong from Pakistan, I will list the SEO job titles with salaries of how much should an SEO in Pakistan get paid a month. Please refer to SEOMoz for SEO salaries in dollars per annum for USA and international.

These salaries are per month, not annum.

Director Of Search Marketing

80,000 to 100,000/-RS

This person is responsible for managing the SEO team and creating strategies, setting up goals for his team and looking after reports. This is a very important position. The person has to have a good knowledge of internet marketing and should be able to lead the team.

SEO Specialist

30,000 to 50,000/-Rs

This is a very important position. This person has to work on the content optimization, link building strategies, keywords research(mostly) , on-page optimization (mostly) and working with the rest of the team to insure better and high rankings through others methods like link building (ethically) and of course reporting to the director.

Link Builder:

20,000 to 25,000/-RS

This person is led by the SEO Specialist by giving him the directions and the relevancy of the links, this position depends on the ROI can later be very important.

Content Writer:

30,000 to 50,000/-RS

This is the most critical position. Without this position a link builder or an SEO specialist would have to suffer a lot of burden, the salary is given depending on the candidates experience in writing. SEO Specialist checks the QA of the content he writes.

Research Analyst:

15,000 to 20,000/-RS

This position provides data for the Link Builder, SEO Specialist and content writer, normally helps SEO Specialist with keywords research, this is why this position is mostly filled by an internee SEO, and hard to find someone who is good with research skills, the only person who can do a good research skill is an SEO itself since most of the research is done through the Search Engine itself, therefore – only internee can fill this position.

These are the salaries of people belonging with a background of SEO, internet marketing. Please keep In mind that the salary depends on the “demand and supply” as well and the economy.

These salaries are for Pakistan only, this was to help Pakistani companies but please remember a lot of it depends on the candidates portfolio, make sure he has ranked website on top for a lot of highly search keywords before hiring him. This applies only for the higher posts like “SEO Specialist”, pay looking at their previous SEO work.

With regards to the salaries mentioned above, I’d like to hear from you as well. I may not be correct 100% with the figures, the salaries may be high or low, what does your experience say?

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