As you are all aware of Google’s acquisition of “Double Click” which is an internet advertisement company, this move of Google created news all over the internet and is a big “conflict of interest”.

However, yesterday morning, as soon as I got up from bed – opened up by laptop, and read

“Google Is Selling Performics Search Marketing”

Yes, Google has decided to sell off the “SEO” part of Double Click, I am quoting what Google had to say about this:

“It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.”

Good job Google, wise decision!