Usually Pakistani companies do not consider online marketing because their main reason for not being online is the initial expense of computer equipment and software or the learning time required. Internet marketing is derived from “marketing”. Instead of offline it is being done “online”.

If you’re a small business owner who hasn’t done any research about online marketing, I am sorry to say but you are depriving your company from the benefits of a very cost effective business tool.

The benefits of online marketing are endless, online marketing is one of the best way to brand your company through different internet marketing techniques and best of all it is cheaper than what you think.

If you have a company with a website, this will help you kick off:

1- Place banners on relevant websites with good reputation with Google and traffic stats. Scan their website by using “site:websiteurl.com” or a simple search by the name will tell you a lot about them.

2- Buy links on relevant websites with your product name and niche name as anchor text.

3- Get your company a twitter account and E-mail your existing clients to follow your updates.

4- Hire a content writer to review your products or make them write a random article and post them on directories like eZine; make sure to include “Pakistan” in your article title if your target market is “Pakistan”

5- Get your company a blog. One my favorite way to update a company blog is to make all my employees write about the company products once in a week and have it publish on the blog with their names. You don’t need a writer for that.

Branding tips that would help your company online:

1- Tell people what you do.

A simple “slogan” would not help tell your visitors what you do, tell them who you are, what you do and what makes you different from your competitors?

2- Connect with your visitors

One of the best way to have your visitors trust you is to put your CEO name, photo and personal message on your website. Having your whole team mentioned on the website is a plus point.

3- Make “Fans”

Tell your visitors, if they like you. Make them follow you through various ways. My favorite has always been twitter.

4- Be “everywhere” in your niche.

By everywhere, I meant, indulge your company in forums relevant to your niche and make your visitors realize that you are being “active”.

What’s new in Online Branding?

Here is a smacking tip for today,

Get bloggers to review your company on their blog. Contact them and ask them if they can review your company, don’t think as an “SEO” or don’t take any SEO advice for advertising only on HIGH PR blogs and ignoring others.

A good SEO is one who would tell you, “every link that is a link counts”.

Of course, if you are getting the opportunity to have your website reviewed by a high PR site, do not miss it.

Looking for a professional advice to help you better with your internet marketing campaign? Feel free to contact me.