My name is Zafar Ahmed, I am an SEO based in Pakistan

One of the most important features of the SEO process is linking campaign or back linking.
A ranking algorithm is employed by popular search engines like google, yahoo, msn etc. to determine the quality of incoming links, to evaluate the value of that link to that search engine, to evaluate the content on the blog linking in or the site, the link text, page rank of the linking site and a host of other such things. The gist of the story is that everyone desires the right kind of sites with the best type of link and not just anyone linking into your site.

WHAT IS BACKLINKING?

Creating links between your website and other relevant websites is called back linking in internet parlance. Of great importance is also the kind of text you use in your back links. Your most desirable keyword phrases should be stamped on your back link. There are many websites which enjoy a high rank on the web page of search engines simply by virtue of proper back links though they don’t meet any other SEO criterion.
However, search engines also qualify the back links apart from counting the number of back links you have.

HOW DO YOU DECIDE WHICH IS THE BEST TYPE OF LINK?

Those links that use the keyword you are trying to rank for are the right type of back links. For e.g. if a virtual online shop sells sports furniture or items of interior decoration, you would like a prospective buyer or enthusiast to blog about the items for sale in your shop , create a link to your site and this would generate free publicity, improve the good will of your business and maybe translate into sales.

BEST WAYS OF USING BACKLINKS TO YOUR ADVANTAGE

In order to find the right kind of sites to which you would like to link your website, sift through google to zero in on your keyword and cast a glance at the top hundred listings. If they are not your rivals, you would want to get the maximum number of these to link to you.

You can also examine each of those site’s back links and try to obtain some links from those pages in case you fail in the first step. A tool like BACK LINK WATCH comes in handy to find out who is linking to your rival websites or to the primary ones.

Stay far away from paid links for they are being penalized by search engines, link swapping and linking farms i.e. link within the actual content on the webpage.

Go for linking bait also referred to as viral marketing. Anything like a fun web game or free tools or videos or good content that would make people want to link to it is called link bait. However you have to check whether it is associated with the keyword you are trying to rank for so that the people who will link in will, naturally use those keywords.

Press is also another medium to advertise. Suppose a blog praises the service you offer or a new product that you have started selling, but it has forgotten to use your link, dispatch an email quickly and request them to link to your site by using one of your keywords, present in their article. Trust me, it really works.

The best way is to create your own blog, fill it with content that your target audience wants to read. Then create a link back to your own home page using your keyword. Blowing your own trumpet always helps in business.

Try to figure out which sites your audience is likely to frequent and reach out to those sites. Offer to contribute your content. They might publish it if it is well written and worth reading and interesting enough. Post your comments on blogs and forums not only to simply insert your link but also to add a valuable dimension to the discussion. Be careful while doing it or you might end up being banned for your blunt commercial approach.

You can try out a few more ways to use back links to your advantage.

While online, the moment you come across something that has a YOUR HOME PAGE option, post your comment.

Make use of blogroll or wordpress, exchanges of link, your link in emails, press releases, and your links in forums or you can submit

your site or link to directories. You may write reviews or articles for people and insert your website URL. Whatever you do, practice discretion and don’t breach internet protocols.

If you spend 30 minutes to one hour out of 24 hours to create back links in this way, almost immediately you will see significant results. Do it and you will be better off for it.

You have to be aware of and serious about linking strategies if you are adamant about a great ranking on google. There are innumerable ways of obtaining links. Our focus will be on strategies which are free or low cost, fast and provide the very best output. I will recommend three tactics that will push you to the top of the lot in google before you can blink your eyes.

We shall start off with obtaining incoming links from various directories. Google attaches great importance to links from directories because google looks at them as forms of endorsement. Some of the popular or not so popular directories are yahoo and DMOZ.org i.e. the open directory project. They power most of the search engines like google. No directory is similar and for getting links to sites they offer various kinds of options. Featured below is a list of the different ways in which various directories link to different sites:

FEATURED HOMEPAGE LINK
On the homepage of a website you will find this link featured. It will cost you a bomb!

FEATURED LINK
If you pay the stipulated fee your link will grab a premium spot.

RECIPROCAL LINK
You have to first link to the directory. Only then will they link back.

PAID SUBMISSIONS
If you shell out the stipulated fee, the link that you have submitted will be reviewed and the page will possibly be listed. They might charge you an annually recurring fee or pay in installments. Yahoo will charge a whopping $300 to review a commercial site.

FREE SUBMISSION
Yes, it is free. And they are not taking you for a ride. Submit your link to DMOZ. It is the best. Yahoo search, AOL, GOOGLE are all powered by it. However submission guidelines should be strictly followed and carefully choose the most suitable subcategory to include your link.

Yahoo in spite of being so expensive and the most popular cannot be called the best in any way. If you list yourself with DMOZ, you will be more benefited than if you list yourself with the damn expensive yahoo, and to top it all, DMOZ is free! Yahoo’s popularity can be attributed to its being a directory that is frequented by people. Whereas, search engines account for the popularity of DMOZ and the latter is more value for worth. Being nominated by DMOZ is a great thing.

TOP 5 DIRECTORIES
Apart from DMOZ.COM, there are four other top directories where you can enlist for free like visitalink.com, getlistedrightnow.com, domaining.in and directoryvault.com. Affordable expedited listing services are also offered by some of them, as well as featured listings.

An updated list of directories can be found in one site, but all these directories do not offer free enlistment. You have to check all of them individually to see which ones are free.

THE PROCESS

1- First Visit TopWebSiteTips.com

2- Next Scroll down to the bottom of the webpage till you reach the drop down box

3- Thirdly Choose the google PR you like

4- Then Search

5- Fifthly , Click on the general directories only box after 1st return set if you want to do away with niche directories that will be displayed in the results

6-Finally Rerun the search

You can also avail yourself of the paid submission service to make the major directories enlist your site. However this doesn’t come free and will cost you some money. Check out that they do the following:

1- They are submitting it only manually.

2- Verify to see whether your site is already enlisted or not

3- They have to provide you with proof of submission [screen captures generally]

SEONext offers an extremely viable directory submission service but you can check out on google to see if there are others. There are many in fact and many of them are pretty good. The slow submission service that they offer makes the process of creating links appear even more natural to various search engines including google.

Conventional reciprocal link campaigns can be a tad slow if lacking in automated software, but it is the best way to obtain quality links.

TEN STEPS FOR RECIPROCAL LINKING CAMPAIGN

1- you have to first enlist the important attention grabbing keywords

2- using the customization tips given at the end, prepare a standard letter which you can easily customize for the various sites

3- run searches on google for all the keywords. Note the matching URL for each

4- from the list strike out direct rivals

5- run a check through your list. Each site has its contact information. Jot them down properly.

6- build links to all the pages from which you want to obtain links. It is not the homepage however. It should be from that page on your website that is most suitable. Limit yourself to a maximum of ten outgoing links per page. Remember, less is more.

7- customize the email. Outline the considerations below. Send the mail

8- you should verify the back links given

9- if there is any outgoing link that does not reciprocate within 30 days, strike it out

10- every fortnight, check your incoming links. Conduct another check to see whether you have been relegated to a not so viable page by the people linking to you and whether you are still receiving the links you were promised or not.

Do you own a small business and wish to popularize your brand? Then a great internet marketing strategy can help you achieving it and can make your business strong and stable. When we are talking about internet marketing strategy, we must understand that it essentially breaks through two different areas – one is paid marketing and the other one is free marketing. If you are keenly interested to drive immediate traffic to your site, you should choose paid marketing without fail. Here are 10 excellent steps to plan best internet marketing strategy for your business. Let us discover.

Need Strategy Is the Best Strategy

This is the most important strategy for internet marketing. If you come to know about the exact needs of your prospect and become able to offer solutions to them, you will be surely going to rock this web space. It is vital to understand the direction of the traffic and their motivation. For example, when it is a time for Christmas, a huge number of people will take interest in buying stuffs relevant to the season. On the other hand, it is quite unlikely to find out people looking for umbrellas during this time.

So you need to understand the underlying motivation and situational demand to get traffic. To do this, you can opt for choosing keywords that best describe your business and analyze it using WordTracker to know its relevancy to the search engine and how hard it hits by people. Doing so, you will get to know what pulls most of the traffics and thus you can be able to refocus your business.

Analyzing Competition Is Important

Analyzing competition is critically important to the success of internet marketing. You should take a closer look at your competitors’ websites and find out each product offered by your competitors, check out the advertising strategies, analyze both strengths and weaknesses of your competitors, and above all, try to locate their business strategies. You can start off by finding out the leaders who have a proven successful track record in the same type of business as you are doing.

What Customers’ Websites Speaks to You?

It is important to check customers’ websites in order to understand the way they are doing their business online. However, not always this task is so easy, since your competitors may not forget to integrate protective JavaScript on their pages. Of course, there is a way to analyze Meta tags and Meta descriptions of the websites of your competitors. Just put “site:thesitename.com” in the search engine and you will get the Meta tag and Meta description of the site name. This works best in the Google than any other search engines.

Buying Targeted Traffic for Your Website

Do you want to attract all the traffics in this virtual space? You are then playing a wrong game. You can’t attract billions and millions people out there. So at least in this case generalization never rules. Try to be as specific as possible and target a specific traffic around. If you care to do a cost effective solution for your Internet business, targeting traffic can be the best way. Targeted traffic is the type of traffic that is relevant to the theme and demand to your website.

However, choosing traffic from a generated list is not a good solution at all, since it is randomly generated, irrespective of the specific demand that is aligned to your website. Since this type of traffic is not targeted, so it is very unlikely that you will make any benefit or revenue from this type of traffic. Instead of doing the same, you should buy targeted traffic from Google or Overture. They allow you to choose from pay per click (PPC) ads found in the search results. In addition, you can also purchase targeted traffic from traffic vendors or websites. They handle it in different ways; however you can also buy ad space or banner from them.

Branding Business Is Important

Selecting your domain name is vital. If you fail to choose it wisely, it can keep your business at bay. Otherwise, if you can do it wisely, definitely you will always be close to make your business a BRAND. Internet is such a vast space that you are always at higher risk of getting lost if you can not be a brand. Precisely branding is quite an expensive mission if you do not have a key presence in any significant position.

The websites like Amazon and EBay appeared as the foremost money players at their fields. This gave them an enormous advantage over their succeeding rivals. If you don’t have enough money power or also do not own any dominant website, the branding idea may not work for you. In most of these cases your branding goal will either face complete failure or very negligible success. If you still wish to stick to the strategy of branding your business, you can have only one cost effective strategy for internet marketing. The basic theme of that strategy is the width SEO campaign.

The process of SEO involves some very useful techniques for calling a higher rank for your website in all the top search engines, for example Yahoo, Google and MSN. For meeting the branding goal, a nice internet marketing plan is required. One which will probably work the best is identifying all the phrases used by your prospects for finding out the products and services in the area of your business. The next job you will have is optimizing all the pages according to those key phrases for achieving a higher rank in the search engine listings.

This strategy will be beneficial for you in two ways. First it will provide free traffic for your website. For instance, if the site has 200 pages and each of them gets fifty visitors per day, then your site will have as many as 10,000 visitors per day. The next benefit is obtained by meeting the branding goal successfully, as the site featured in every top ten rankings.