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My name is Zafar Ahmed, I am an SEO based in Pakistan


In this website everything that you see is a culmination of my hard work and experience spanning over years in the field of Search Engine Optimization (SEO), Search Engine Marketing (SEM),and online advertising. I have worked out some smart SEO, SEM tips and strategies for my clientele that comprises of blue chip companies, small scale organizations and individuals. I help my clients to boost their business productivity with the most relevant tools. With every assignment and project that I have undertaken, I have grown and this site reflects the best of it.

If you are a freelancer looking forward to master the techniques and strategies related to SEM, SEO and online marketing, then you will find useful information here. In case if you need to make a blockbuster out of your business/ website then you are at the right page. Whatever work I do, I ensure that my clients are satisfied and they get what they are looking for.

I will let my work do the talking now.


The Future of SEO

Posted on May 29, 2008 at 6:40 pm .
Filed under: Search Engine Optimization — Zafar Ahmed

A great majority of internet users depend on search engines to look for information. The internet is a gigantic source of information and data. Organizing information on the web is a colossal task. Search Engine Optimization seeks to undertake and accomplish this. There is a constant increase in the number of internet users with more and more people accessing it with their desktops, laptops and mobile devices. As the traffic increases so does the need for more and more information. This gives rise to the need of directing traffic to the right information and making information easily accessible to users. Here is where the need for Search Engine Optimization comes into being.

Search Engine Optimization makes use of indexing to help websites feature in search results. When you type a keyword and search for it on any search engine, you get a list of links to websites that can have possible answers to your queries. You tend to click on that link which appears first believing that since it was the first one to be featured it would contain the maximum information. Making use of this psychological tendency of users, websites manipulate Search Engines such that their websites feature on the top of the index. Now since all websites are competing with each other to grab the attention of the user, all of them make use of SEO as an ‘effective marketing tool’ which some people chose to Search Engine Manipulation. As the competition gets fiercer, the need of Optimizing Search Engines also grows along with it. So we can safely say that SEO’s are here to stay.

Search Engine Optimization has more to it than just tricking the search engine. Today webmasters feel the need of building the websites in such a way that it gets higher placing in SERP of its related keyword. Paid placements are such a costly affair that more and more websites are going for organic optimization. SEO experts will get to make a great deal from this emerging trend. Social Media Optimization is another emerging trend. You get other sites to promote your links and vice versa. Social Media websites are hugely popular among users. SEO seek to make more and more of this. The Social Media Optimization of your site improves your website’s ranking.

Information and its accessibility are the future of World Wide Web. Your website should be able to produce more and more searchable and link-worthy contend. SEO’s have a future here as well. Again your websites should comply with Web Standards to appear in maximum search results and also top the indexing chart. And lastly, the most important thing is relevant information and content. After all those manipulation and tricking for attracting visitors what you need the most is relevant information for their search result. After all information is what they are looking for.

With search engines including audio and video data in their indexing, the popularity of these is steadily growing. With the growth in popularity of Search Engines and increasing competition among webmasters, Search Engine Optimization seriously has a great future ahead

Comments (1)

Twitter Tips and Tricks

Posted on May 25, 2008 at 10:34 am .
Filed under: Search Engine Marketing — Zafar Ahmed

Twitter is, simply put, a simple way of staying connected. It is a service for co-workers, friends and family to stay connected and communicate by exchanging quick frequent messages. Twitter is a message board that you can update from your phone via SMS or the Web via IM’s. There is a limit of 151 characters on twitter messages which makes it appear more like an SMS service.

This may make you think what the use of twitter service is then. Twitter fans will vouch for its usefulness. Its great for group chatting since the service is free. It’s also an effective tool for breaking news and live blogging events. And needless to mention, a great way of staying updated on friends and family. The best thing about twitter services is the cross-platform support. You can use your phone to stay in touch with others who are using the web and vice-versa. This will keep you connected wherever you go.

Twitters are increasingly being used by everybody these days most commonly among students and in classrooms. With twitter you can get a sense of the world. There are so many different things going on in the world that you get to know when you twitter. With twitter you can track a word, a conference, a professional or a famous person. Tracking means you get a notification whenever anybody twitters using the keyword that you are tracking. So you get a lot of information about that keyword. With twitters you also get instant feedback on your phone.

If you haven’t yet learned how to make good use of twitters here are a few tips for you.

1. There are some twitters apps that you can make use of.

(a) Twitteroo – This desktop App is for windows users and is quite helpful in posting feeds and monitoring your twitter.
(b) Twadget – Vista users can make use of this one. It works in the side bar.
(c) Twitterific – Mac users can use this one. It keyboard shortcuts allows faster scrolling through feeds.

 

2. Twapper is a web page that displays messages in a phone friendly format.

3. Mapping twitter posts.

(a) GeoTwitter – posts are shown on a Google map. Click on the pins and read the map.
(b) Twitterami – shows where twitters reside on a map and connect to their updates.

4. Twitter badges – allow people to see your twitter feeds on your blogs, social networking profile or websites by using twitter badges. You can also make your visitors see the last five posts of your friends by including their timeline.

5. Blogging – you can now publish your blogs in your twitter feeds without having to visit twitter sites by using plug-ins you can also archive or copy twitter updates into a new blog post.

6. RSS- You can add your friends’ twitter RSS posts to your reader. Some single page aggregators let you set up your own tabs for Twitters. With Twitter module you can post directly from your reader page. RSS feeds can be found at the bottom of a twitter page.

If you ever decide to get twitter, you can follow me.

Comments (0)

Personal Branding

Posted on May 21, 2008 at 8:09 am .
Filed under: Online Reputation Management — Zafar Ahmed

Establishing a personal brand enables us to differentiating as well as placing us from the competition for claiming a job.

Again, personal brand helps one to stand out from the crowd and this will also help to pitch in for a good career. Personal branding is nothing but relationship between an individual and his public; so to say simply it is a persons public relationship

Personal brand development is not considered as a luxury but is essential for future employment and success in a career. Dependability, novelty and attitude makes good personal brand and on the basis of these three things guides the personal brand development which is also applicable in the case of individuals and also to products and organizations.

Dependability means that a good brand is always consistent and a good brand never gives unpleasant surprises because whatever decided by you differentiate from others in the marketplace of talent and you should make sure of the consistency as it is the foundation of a personal branding. Novelty of the brand also makes identifiable differences in the marketplace. Attitude is more than a combination of dependability and novelty because attitude is how the brand presents itself to the world

It is easy to maintain a personal brand than to maintain a corporate brand when it comes to social networks or blog comments because using a company name or Face book groups give a spammy feel. Search engine optimization plays an important role in personal branding and to optimize the personal name title and keyword matter and should work on getting inbound linking which contains the name.

It is worth buying a domain name and make sure to use the consistent version of the name. Building your own online profile, giving away free content, article directories and blogging are some of the toll for personal branding. The feelings of others toward your personal brand decide whether they want a working relationship with you or not.

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