My name is Zafar Ahmed, I am an SEO based in Pakistan

I’ll be doing Webmaster Chat with Matt Cutts tonight.

I have registered myself for this small chit chat with Googlers and can’t wait to meet Matt Cutts in the Q&A section of the session. If you’d like to attend this, register yourself here

Here are few tips that will help you get the most out of this chat:

1- Write up all your queries/questions and issues on a piece of paper or .word file.

2- Make sure the questions are all related to your issues with the website or if you are not doing well in Search Engine due to some reasons, try asking Googlers if they know what is wrong with your website.

3- When you have the most important questions ready, save the file on your desktop.

4- As soon as the session starts, ask Matt in the Q&A section these questions and wait for the response.

Politely say Thank you to these people at the end of the session.

The E-mail I received from them says:

“Hello Zafar Ahmed,

Thanks for registering for the “JuneTune” Webmaster Help Group chat scheduled for this Thursday!

Date: June 19, 2008
Time: 2:00 pm, Pacific Daylight Time (GMT -07:00, San Francisco)
Event number: 577 992 285″

*** LISTEN IN OVER THE PHONE (There’s no audio via the web this time, sorry)

The application above will let you text-chat with other attendees and type questions to participating Googlers. But to hear the presentations, you’ll need to be on the phone; you can call into the conference or have WebEx call you:

You can…

A) GET A CALL BACK: Provide your phone number when you join the event, and WebEx will automatically call and connect you.

OR

B) CALL IN: Call one of the numbers below and enter this event number: 577 992 285
- US/Canada: 1-866-469-3239 (toll-free)
- US/Canada: 1-650-429-3300 (not toll-free)
- Elsewhere in the world: http://tinyhttp.com/webexnumbers

Looking forward to catch you in this webinar with Googlers!

If you have any question, you can contact me.

*Update*

The webinar just ended. I got a the chance to speak with Matt Cutts and other Googlers that I never knew - Few of my questions were answered by Matt Cutt. It was a lot of fun!

Here are screenshots I took of it:

http://zafarahmed.com/Google%20Chat.JPG

http://zafarahmed.com/MattCutts.JPG

The days of marketing from door to door are over. Now with the bloom of technology, people are slowly but surely looking at the internet as a source for marketing their products. The internet provides a wider range of audience and also enables finding a specific item a lot easier. People advertise and market an array of items on the internet, from jobs to second hand cars and even wholesale furniture. Those who are in the line of real estate also grasp the opportunity to market their product on the internet. The key to being a successful real estate marketer is to reach the precise audience and in little time and with the help of the internet it is possible.

Companies or individuals used to market their real estates on magazines and newspapers. Unfortunately, there has been a fall in readership of newspapers and magazines and this has affected the marketers one way or another. That is why more and more people are turning to internet marketing for real estates. Real estate internet marketing is an interesting idea and has in fact generated a lot of income for some. However, there are numerous amounts of keywords to be typed into a particular search engine which are related to real estates or a particular property. With that being said, there are specialists known as Real Estate Search Engine Optimization Specialist or Real Estate SEO Specialist who provide services to ensure that one’s website has a higher chance at being on the top 10 placement on search engines. By having a top 10 placement on search engines such as Google and Yahoo, ensures that your website is not to be missed by potential buyers and may provide a very good lead for those looking for properties. A website that is on the top 10 placement of search engines are most likely to be viewed by many and this provides a wider range of audience.

There are also websites which can provide real estate marketing tips without acquiring the help of a Real Estate SEO Specialist. Not only that, there are also websites that specifically provide spaces for advertisement that basically covers every category including real estate. A prominent website would be Craigslist.org which was founded in 1995 by Craig Newman and now has more than 30 million user visits and 8 billion page views. The website also provides a forum for people seeking information on the particular property and enables them to get in touch with those living around those areas who are members of the site. The price to advertise on Craigslist.org is considerably affordable and in some areas free. Many have benefited from this website and it is a place to start for new businesses.

In a nut shell, real estate internet marketing has been proven to be a lot more effective than its conventional method. It has provided a wider and more specific range of audience for real estate marketers. With the flourish of the internet marketing, more and more real estate marketers are seeking help from Real Estate SEO to help place their websites on the top 10 placement of search engines and thus providing them a lot more potential buyers.

In the fields of e-commerce, B2B is the process of buying, selling and exchanging of products, services or information between business organizations through an electronic platform. All business transactions between the two businesses take place by means of electronic systems – e-procurement, e-ordering, e-payment, EDI (electronic data interchange), etc. The emerging B2B models revolutionize the way business is conducted and all the internet, technology and computer related changes therefore means that the marketing strategy for B2B companies become more efficient but even more competitive.

Some businesses may experience difficulty in finding the best marketing strategy that gives them the result that they want. There could be many reasons for this and many would think that if a marketing strategy or marketing plan fails, improvisation is needed. This is the truth, but how do you improvise? And more importantly, where do you start?

What you already know: Start by improvising the B2B marketing objective. It is an essential part of the B2B marketing strategy because the plans will be drawn based on the objective.

What you should know: After setting the objective, you sometimes get so tied up with the situation at hand and therefore decisions are made hastily based on the short-term results. Instead of thinking ‘This is good, let’s do it!’ try to think like ‘This is good but in 3 years time where can it bring us?’ Be critical and analytical, make a constructive criticism then decide, constantly reflecting upon the objective. This is how brilliant decisions are made.

If the plans do run parallel with the objective, next is to look at the technical side of the B2B marketing strategy.

What you already know: Determine the target audience and the reasons why clients should deal with you. Determine the strength and weaknesses of your business and the business of your competitors. Market the benefits of your product/service to your clients and show them how their problems can be solved. This is the ‘How do you look for clients?’ aspect.

What you should know: The technical properties that also need to be looked into is the ‘How do clients look for you?’ aspect. Result oriented marketing strategies of this aspect is by the means of SEO – Search Engine Optimization. Due to the fact that buyers actively look for suppliers, manufacturers, wholesalers, distributors and sellers in general online, it is almost mandatory for businesses to appear online or otherwise get left behind.

Being present online is only a minor first step. The next big step is to acquire professional SEO services that will improve traffic. There is a difference between dealing with customers and dealing with business clients. Improving traffic is done mainly for business-to-customers (B2C) but B2B requires not only traffic but targeted placements of links to your website on quality online directories – directories themselves that are capable of generating the significant amount of traffic required.

Other quick tips on B2B marketing strategies:

1.Banner advertising could be effective but it depends on the web site’s traffic and also the ability to capture viewer’s attention. Not recommended for companies with low marketing budgets.

2-E-mail marketing is effective but do not spam. Instead, use targeted one-on-one emails to prospective customers.

3-Viral marketing is marketing by word of mouth. Able to reach multiple folds of customers, effectiveness depends on the quality of your product/service.

4-Internet branding management is as important as managing your marketing strategy!