My name is Zafar Ahmed, I am an SEO based in Pakistan

You have to be aware of and serious about linking strategies if you are adamant about a great ranking on google. There are innumerable ways of obtaining links. Our focus will be on strategies which are free or low cost, fast and provide the very best output. I will recommend three tactics that will push you to the top of the lot in google before you can blink your eyes.

We shall start off with obtaining incoming links from various directories. Google attaches great importance to links from directories because google looks at them as forms of endorsement. Some of the popular or not so popular directories are yahoo and DMOZ.org i.e. the open directory project. They power most of the search engines like google. No directory is similar and for getting links to sites they offer various kinds of options. Featured below is a list of the different ways in which various directories link to different sites:

FEATURED HOMEPAGE LINK
On the homepage of a website you will find this link featured. It will cost you a bomb!

FEATURED LINK
If you pay the stipulated fee your link will grab a premium spot.

RECIPROCAL LINK
You have to first link to the directory. Only then will they link back.

PAID SUBMISSIONS
If you shell out the stipulated fee, the link that you have submitted will be reviewed and the page will possibly be listed. They might charge you an annually recurring fee or pay in installments. Yahoo will charge a whopping $300 to review a commercial site.

FREE SUBMISSION
Yes, it is free. And they are not taking you for a ride. Submit your link to DMOZ. It is the best. Yahoo search, AOL, GOOGLE are all powered by it. However submission guidelines should be strictly followed and carefully choose the most suitable subcategory to include your link.

Yahoo in spite of being so expensive and the most popular cannot be called the best in any way. If you list yourself with DMOZ, you will be more benefited than if you list yourself with the damn expensive yahoo, and to top it all, DMOZ is free! Yahoo’s popularity can be attributed to its being a directory that is frequented by people. Whereas, search engines account for the popularity of DMOZ and the latter is more value for worth. Being nominated by DMOZ is a great thing.

TOP 5 DIRECTORIES
Apart from DMOZ.COM, there are four other top directories where you can enlist for free like visitalink.com, getlistedrightnow.com, domaining.in and directoryvault.com. Affordable expedited listing services are also offered by some of them, as well as featured listings.

An updated list of directories can be found in one site, but all these directories do not offer free enlistment. You have to check all of them individually to see which ones are free.

THE PROCESS

1- First Visit TopWebSiteTips.com

2- Next Scroll down to the bottom of the webpage till you reach the drop down box

3- Thirdly Choose the google PR you like

4- Then Search

5- Fifthly , Click on the general directories only box after 1st return set if you want to do away with niche directories that will be displayed in the results

6-Finally Rerun the search

You can also avail yourself of the paid submission service to make the major directories enlist your site. However this doesn’t come free and will cost you some money. Check out that they do the following:

1- They are submitting it only manually.

2- Verify to see whether your site is already enlisted or not

3- They have to provide you with proof of submission [screen captures generally]

SEONext offers an extremely viable directory submission service but you can check out on google to see if there are others. There are many in fact and many of them are pretty good. The slow submission service that they offer makes the process of creating links appear even more natural to various search engines including google.

Conventional reciprocal link campaigns can be a tad slow if lacking in automated software, but it is the best way to obtain quality links.

TEN STEPS FOR RECIPROCAL LINKING CAMPAIGN

1- you have to first enlist the important attention grabbing keywords

2- using the customization tips given at the end, prepare a standard letter which you can easily customize for the various sites

3- run searches on google for all the keywords. Note the matching URL for each

4- from the list strike out direct rivals

5- run a check through your list. Each site has its contact information. Jot them down properly.

6- build links to all the pages from which you want to obtain links. It is not the homepage however. It should be from that page on your website that is most suitable. Limit yourself to a maximum of ten outgoing links per page. Remember, less is more.

7- customize the email. Outline the considerations below. Send the mail

8- you should verify the back links given

9- if there is any outgoing link that does not reciprocate within 30 days, strike it out

10- every fortnight, check your incoming links. Conduct another check to see whether you have been relegated to a not so viable page by the people linking to you and whether you are still receiving the links you were promised or not.

Just like in real life, the cyber world i.e. the World Wide Web is also in a constant state of flux. In order to provide an accurate index to the ever changing web, a search engine has to periodically refresh its complete database. The update pattern of, say, google or yahoo’s database tends to have a significant impact on its searches.

WHAT IS GOOGLE DANCE?

The monthly update of google is affectionately termed as GOOGLE DANCE and industry experts are always on the watch out for this event. After every update , sites often move up, down or vanish altogether and people involved in the business of SEO or SEM watch the outcome with trepidation for their businesses rely primarily on search engine referrals and a top ten ranking, i.e. being featured in the first page, significantly improves business prospects by grabbing the maximum number of eyeballs.

GOOGLE DANCE is important to an information seeker in a different way. The google database may not be restricted to only one database, there might be variable results, and you may be able to uncover old or up to date content, by employing a few tricks.

The classic GOOGLE DANCE may therefore be defined as an updating/rehash of its database and re-indexing billions of web pages on a periodic basis.

HOW IS IT DONE AND IN WHAT WAY DOES IT AFFECT SEARCH ENGINE OPTIMIZATION?

Each GOOGLE DANCE starts off with a deep major crawl. Crawl A is how we will refer to it. It spiders the whole of the 3.4 billion pages of the web. Fifteen thousand cheap desktop PC’s located in various data centers, distributed all over the globe are put into use by google. Deepbot or GOOGLEBOT is sent out to enmesh current sites in its database. New websites that have recently been launched can also be found out by this tool. The completion of CRAWL A will be followed by a second update around a fortnight later. The whole database will then be updated and new results will be displayed on www3.google.com and www2.google.com. Results are often rapidly swapped between the second and third and the primary database in the interim. Until most of the update is finally completed, net users in various parts of the world find varying search results. This is because google uses over fifteen thousand servers. Usually the dance does not last beyond a week. This will again be followed by another heavy spidering-CRAWL B.

Neither of these crawls ensures the inclusion of a new website into the google database. There is a high chance that it won’t be included in that month’s update if the website is spidered at the start of the month. It may be included if the spidering is done during the second crawl of the month, but don’t be too sure. Hopefully it will be included in the next update.

Google on the other hand might choose to simply hit a new website and take only the ROBOTS.txt file and the homepage. It is a good sign and indicates that googlebot will return in the next important crawl. The next update following the second spidering usually includes the website. Thus the inference we can draw is that it’d take two complete visits from googlebot for a new website to be included in google’s database. But there are exceptions.

To ensure the most rapid inclusion, try to see if the website is spidered for the very first time during or directly after the update. It will likely be included in the next monthly cycle. A site owner or web master will have to wait for a longer period for his website to be indexed if it is crawled during the next cycle. You have to study the spidering process and schedule of other websites, note the date of updates and carefully plan your new launch accordingly. Watch www.google.com for updates. The main thing is that you have to be thorough and ready with your homework and plan well in advance or else you will have to pray to god to pull you out of this sticky situation.

For the sake of safety you can flag googlebot and drag the crawler or search robot to the designated site. With the help of other websites with a high page rank, exchange reciprocal links to the designated site. If a website enjoys a high page rank, usually its chances of being crawled and refreshed by google increase manifold. People will pick up your URL more quickly.

A small tip: try to link your website to relevant sites instead of any damn off-topic site. For e.g. If you are trying to sell tapestries, try to attach your link to similar other websites selling tapestries. You can also submit your website through the ADD URL section of google. You can also choose to install the google toolbar and through it visit your own website. If you are ready to part with $299 annually, you can be listed in the yahoo directory and through it get into google’s database

Do you own a small business and wish to popularize your brand? Then a great internet marketing strategy can help you achieving it and can make your business strong and stable. When we are talking about internet marketing strategy, we must understand that it essentially breaks through two different areas – one is paid marketing and the other one is free marketing. If you are keenly interested to drive immediate traffic to your site, you should choose paid marketing without fail. Here are 10 excellent steps to plan best internet marketing strategy for your business. Let us discover.

Need Strategy Is the Best Strategy

This is the most important strategy for internet marketing. If you come to know about the exact needs of your prospect and become able to offer solutions to them, you will be surely going to rock this web space. It is vital to understand the direction of the traffic and their motivation. For example, when it is a time for Christmas, a huge number of people will take interest in buying stuffs relevant to the season. On the other hand, it is quite unlikely to find out people looking for umbrellas during this time.

So you need to understand the underlying motivation and situational demand to get traffic. To do this, you can opt for choosing keywords that best describe your business and analyze it using WordTracker to know its relevancy to the search engine and how hard it hits by people. Doing so, you will get to know what pulls most of the traffics and thus you can be able to refocus your business.

Analyzing Competition Is Important

Analyzing competition is critically important to the success of internet marketing. You should take a closer look at your competitors’ websites and find out each product offered by your competitors, check out the advertising strategies, analyze both strengths and weaknesses of your competitors, and above all, try to locate their business strategies. You can start off by finding out the leaders who have a proven successful track record in the same type of business as you are doing.

What Customers’ Websites Speaks to You?

It is important to check customers’ websites in order to understand the way they are doing their business online. However, not always this task is so easy, since your competitors may not forget to integrate protective JavaScript on their pages. Of course, there is a way to analyze Meta tags and Meta descriptions of the websites of your competitors. Just put “site:thesitename.com” in the search engine and you will get the Meta tag and Meta description of the site name. This works best in the Google than any other search engines.

Buying Targeted Traffic for Your Website

Do you want to attract all the traffics in this virtual space? You are then playing a wrong game. You can’t attract billions and millions people out there. So at least in this case generalization never rules. Try to be as specific as possible and target a specific traffic around. If you care to do a cost effective solution for your Internet business, targeting traffic can be the best way. Targeted traffic is the type of traffic that is relevant to the theme and demand to your website.

However, choosing traffic from a generated list is not a good solution at all, since it is randomly generated, irrespective of the specific demand that is aligned to your website. Since this type of traffic is not targeted, so it is very unlikely that you will make any benefit or revenue from this type of traffic. Instead of doing the same, you should buy targeted traffic from Google or Overture. They allow you to choose from pay per click (PPC) ads found in the search results. In addition, you can also purchase targeted traffic from traffic vendors or websites. They handle it in different ways; however you can also buy ad space or banner from them.

Branding Business Is Important

Selecting your domain name is vital. If you fail to choose it wisely, it can keep your business at bay. Otherwise, if you can do it wisely, definitely you will always be close to make your business a BRAND. Internet is such a vast space that you are always at higher risk of getting lost if you can not be a brand. Precisely branding is quite an expensive mission if you do not have a key presence in any significant position.

The websites like Amazon and EBay appeared as the foremost money players at their fields. This gave them an enormous advantage over their succeeding rivals. If you don’t have enough money power or also do not own any dominant website, the branding idea may not work for you. In most of these cases your branding goal will either face complete failure or very negligible success. If you still wish to stick to the strategy of branding your business, you can have only one cost effective strategy for internet marketing. The basic theme of that strategy is the width SEO campaign.

The process of SEO involves some very useful techniques for calling a higher rank for your website in all the top search engines, for example Yahoo, Google and MSN. For meeting the branding goal, a nice internet marketing plan is required. One which will probably work the best is identifying all the phrases used by your prospects for finding out the products and services in the area of your business. The next job you will have is optimizing all the pages according to those key phrases for achieving a higher rank in the search engine listings.

This strategy will be beneficial for you in two ways. First it will provide free traffic for your website. For instance, if the site has 200 pages and each of them gets fifty visitors per day, then your site will have as many as 10,000 visitors per day. The next benefit is obtained by meeting the branding goal successfully, as the site featured in every top ten rankings.